麦肯锡:2023 中欧杂货业状况:新购物者之战( 英文 82页)

    2023-10-20

    麦肯锡:2023 中欧杂货业状况:新购物者之战( 英文 82页)


    Contents

    目录

    Foreword 2

    Contributors and acknowledgments 4

    Food and grocery market KPIs 6

    : The battle for the new shopper 9

    Key trends shaping consumer industry in 2023 13

    Focus on grocery affordability 17

    More for less—lookout for proposition that addresses customers needs at no price premium 35

    New generation to ruffle market status quo 57

    Double trouble: price sensitivity and cost pressures 67

    Implications for Grocers and CPGs


    [报告关键词]: 杂货 零售
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