波士顿:全球移动互联网经济增长报告(英文 44页)

    2015-03-23

    波士顿:全球移动互联网经济增长报告(英文 44页)


    The Growth of the Global Mobile Internet Economy
    3 Exec utive Summary
    5 The Mobile Internet Takes Off—Everywhere
    Exploding Demand for Mobile Access and Services
    More Capabilities for the User
    A Revolution in Behavior
    Businesses Are Benefiting, Too
    Developing Economies Embrace the Mobile Internet
    The Impact of the Mobile Economy
    13 Competition Drives Mobile Internet Growth
    Mobile Internet Revenues Are Growing Fast
    The Mobile Internet Creates Jobs, Too
    Growth in Developing Markets
    The App Economy Soars
    App Developers: Show Us the Money!
    Developers Seek to Adapt
    20 Consumers Win Big
    23 The Mobile Internet Stack
    A Multilayered Stack
    The Mobile Operating System Layer: Different Players,
    Different Goals
    The Great Debate: Open Versus Closed Systems
    32 Greater Affordability Will Drive Further
    Change
    34 Keeping the Mobile Internet Moving
    36 Appendix: Methodology
    39 For Further Re ading
    40 Note to the Re ader
    [报告关键词]: 移动互联网
    合作共赢,共创未来

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